Est. 2018 · Global Team

We design tech services and human-centered AI consulting for people.

── Manifesto

Since 2018 we help leaders and their teams face the future with technology and design put at the service of people.

── Practice

Service design, Artificial Intelligence and technology for serious decisions.

Computer ScienceArtificial IntelligenceData GovernanceCloud ArchitectureService DesignMachine LearningChange ManagementWeb3MLOpsHuman-Centered TechComputer ScienceArtificial IntelligenceData GovernanceCloud ArchitectureService DesignMachine LearningChange ManagementWeb3MLOpsHuman-Centered Tech
── Approach

How we work

Every client is different. Every project needs real specialists, not templates.

  • 01

    Data

    We help your teams make decisions with evidence. We work on data governance and data culture, from leadership to end users.

  • 02

    Capabilities

    Culture, capability and availability. We adapt AI and technology to what your organization actually needs and can sustain, without overselling.

  • 03

    Change

    We support serious, tailored change processes. No templates: we listen, iterate and sustain the transformation with your team.

── Services / 06

What we do

Service 01

Data as a Service

Discovery · Analytics · Reporting

Do you have data but don't know what to do with it? We discover, clean and visualize your information so it supports real decisions. Deliverables: data source audit, actionable dashboards and a shared reporting model. For leadership, marketing and operations teams that want to stop deciding on gut feel.

Let's talk
Service 02

Tech Consultancy

Guidance without jargon

Too embarrassed to ask what generative AI is in a meeting? We bring you up to speed without jargon. Deliverables: executive training sessions, an AI opportunity map for your business and a prioritized roadmap. For executives and non-technical teams that need to decide with criteria.

Let's talk
Service 03

Project Management

KPI · OKR · MVPs

Do your digital projects drag on and lose focus? We plan and execute with the right methodology for each stage. Deliverables: KPI and OKR definition, prioritized backlog and follow-up through MVP. For companies that need to ship and learn fast.

Let's talk
Service 04

Digital Assets

Culture · Capabilities · Technology

Do you know the real state of digitalization in your organization? We assess your production and communication assets. Deliverables: digital maturity diagnosis, gap map and prioritized improvement plan. For organizations that want to invest wisely before buying technology.

Let's talk
Service 05

Infrastructure & Architecture

Cloud · Data · Virtualization

Has your stack become too small or too expensive? We design and support migrations to cloud, databases and virtualization environments. Deliverables: documented target architecture, phased migration plan and support for your technical team. For CTOs and IT teams that need to scale without breaking what works.

Let's talk
Service 06

Training & Enablement

Tailored courses

Does your leadership or technical team need to catch up on AI and data? We design tailored courses, individual or group. Deliverables: learning path, practical sessions with cases from your sector and reference materials. For executive committees and operating teams.

Let's talk
── Credibility

Case studies & results

A selection of recent projects. Every case is unique, every client different, every solution specific.

Telecommunications

Redesign of automated service channels using bots and RPA

Solution
Through multi-level statistical analysis, the client was able to identify phone service hotspots and replace costly channels with digital service alternatives on Google technology.
Result
NPS up by 6 points, service times reduced by more than 40%, and call-center costs down by more than €1M+ per year.
FMCG Retail

Big Data for consumption analysis

Solution
Using multimedia gamification tools, freemium participation activities were created that generated more than 100k participations and measurable interactions with customers during real product-consumption hours.
Result
Shift in the brand's portfolio orientation, visibility uplift of more than 6% and a 3% impact on sales.
Retail

Recalculating +900 rural points of sale using statistical value-attribution techniques for a Reuse Assessment

Solution
Using geographic survey techniques, cartography, adapted heatmaps and observation across more than 900 points, we captured on-site and user data, generating more than 1.1M analysis records.
Result
Four deliverables were presented with options for social linkage and private integration to generate positive business flows within circular and sustainable schemes.

LAB iA has the experience and creativity we needed to transform our systems. They combine deep technical expertise with the commercial understanding required.

Xavier O · CFO, Entropy Studios

The LAB iA team designed a training plan tailored to our needs and capabilities. We're now aware of the importance of using data and choosing the right use cases for our budgets.

Ma Gabriela P · Marketing Manager, Avon

Applying AI and statistics to return-on-investment analysis in media and advertising was very complicated, until the LAB iA team took on our case and helped us understand our data and our workflows.

Rodrigo C · Director, P Advertising
── Manifesto

Our manifesto

Serious technology, human design, change that is real.

We diagnose digital maturity and design long-term plans based on real capability, but above all on what our clients' users truly need.

We build technology of the highest level, adapted to each case: artificial intelligence, data, cloud and applications that scale with your business.

Global team with experience since 2018.

Service design centered on people and on your objectives.

End-to-end guidance: data, technology, AI and organizational change.

── Partners

Partners & alliances

We build solutions with leading platforms in artificial intelligence and cloud.

Technology partner
Technology partner
── Let's talk

Tell us about your project

Tell us about your organization and the challenges on your mind. A member of our team will get back to you soon.